At Recap Group, I work as a Channel Manager, specializing in repurposing iconic IP from major entertainment companies like Fremantle for digital audiences. My role blends strategy and creativity—developing compilation concepts, riding cultural and trending moments, and optimizing content performance on YouTube and across social platforms. From crafting titles, metadata, and thumbnails (with A/B tested variations) to producing short-form vertical content that funnels viewers into long-form series, I oversee the entire lifecycle of video distribution. Alongside managing interns and guiding them in editing to fit brand style, I’ve driven measurable growth across channels—scaling Famous Auditions (1.5M+ followers, ~$20K/month revenue) and recently taking over the official X Factor USA account (4.5M+ followers, $3K+/week). My focus is always on maximizing reach, revenue, and relevance by aligning evergreen content with today’s digital trends.

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