The GoodTalk Show
At GoodTalk, I oversaw social media strategy, content distribution, and digital growth for both the podcast and broader media brand. My role included editing and repurposing long form content into high performing short form clips, developing platform specific posting strategies, optimizing titles, captions, thumbnails, and SEO, and helping shape the overall creative direction and online presence of the brand. I also worked closely with the team on audience growth, viral content ideation, and expanding GoodTalk beyond a traditional podcast into a larger entertainment and media ecosystem.
Examples
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Cam’ron stops by The GoodTalk Show and instantly brings Harlem energy to the room. The episode starts off wild — Cam’ron can’t stop laughing after noticing there’s a deaf little person on set — and from there it only gets better. He breaks down untold hip-hop history, from the Paid in Full movie days to the chaos behind Killa Season, shares legendary stories from the industry, and speaks on podcast beef, independence, and legacy. Milc even spits a freestyle for Cam, and he gives it the official stamp. It’s raw, hilarious, and full of real culture — a certified GoodTalk classic.
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ApezFollowKoba pulled up to The Good Talk Show and immediately turned therapy into stand-up. 😂 From working 16 factory jobs (yes, sixteen) to “releasing on the jobsite,” paying for box, and running relationship drills on a whiteboard. This man’s life is a full-length movie. He breaks down how his ugly ex made him cheat (for moral reasons), how his first viral video exposing his cousin started it all, and why his mission is to make sure everyone’s Still Good… even if your girl ain’t. It’s unfiltered, outrageous, and somehow inspirational. Watch at your own risk, you might leave employed at a factory or emotionally damaged. 💀
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Conway The Machine stopped by The GoodTalk Show for a conversation that perfectly blends music, mindset, and Buffalo pride. Conway opens up about planning to take all of 2025 off from releasing music—something unheard of for an artist known for dropping relentlessly—but explains why he heard enough and had to put out a project before the year was over. He breaks down how he learned to hustle his music and business outside of the industry’s conventional playbook, and how those same methods helped show the underground a new path to independence and longevity. Then things got competitive. We put NYC buffalo wings to the ultimate test with a real Buffalo native, sampling three of the city’s best spots to see who actually does it right. To top it off, Conway brought that Buffalo energy by lighting up a Kansas City Chiefs target with a paintball gun for some extra good luck heading into the NFL season for the Buffalo Bills. Music, business, food, and chaos—real GoodTalk with a real legend.
Viral Social Posts Examples
Here are some examples of finding the most viral and shareable moments from the show that made waves on social media and brought attention to the long form episodes. (Click on the text to see post.)